Institution Management Software for Learning and Campus Operations
Bring admissions, academics, self paced learning, live classes, attendance, fees,
assessments, placements, certification and student records into one institution branded platform.
Welcome to the Student Portal
Access your courses, track progress, and stay updated with everything you need for your academic journey.
SEO Case Study Presentation
SMM
SMM
Attendance Overview & Registry
Live synchronization with campus RFID readers and virtual classroom telemetry.
| Module / Subject | Conducted | Attended | Percentage | Status |
|---|---|---|---|---|
| Search Engine Optimization (SEO) | 16 | 14 | 87.5% | Eligible |
| Social Media Marketing (SMM) | 14 | 11 | 78.6% | Eligible |
| Google Analytics 4 & BigQuery | 12 | 7 | 58.3% | Needs +2 |
| Conversion Rate Optimization & Copy | 12 | 11 | 91.7% | Eligible |
Paid Meta & TikTok Ads Scaling
10:00 AM - 12:00 PM • Mentor: Sneha Kapoor
Looker Studio & Data Attribution Models
10:00 AM - 12:00 PM • Mentor: Adnan
Masterclass: AI Agents in MarTech
04:00 PM - 06:00 PM • Guest: Vikram Ray
Module 2: Technical Robots.txt & Canonical Tags
Recorded on 23 Sep • High Definition (1080p)
Watch Lecture RecordingModule 2: Core Web Vitals & PageSpeed Tuning
Recorded on 21 Sep • Instructor Adnan
Watch Lecture Recording4M Digital Marketing Master Program
Comprehensive curriculum covering modern growth engineering, paid media, and analytics.
Overall Program: 58% Completed • 35 of 60 Lessons FinishedModule 1: Search Engine Optimization (SEO)
Technical crawlability, indexation, schema architecture, semantic entities & backlink audits.
Module 2: Performance Marketing & Paid Media
Meta Ads Manager, Google Search/Shopping Funnels, TikTok Ads, Creative Strategy & CBO scaling.
Module 3: GA4 & Attribution Modeling
Server-side Google Tag Manager, custom dimension reporting, BigQuery event exports & SQL transforms.
Module 4: Growth Retention & Automation
Lifecycle marketing, customer journey triggers, AI agents for copy generation & CRM retention funnels.
Audit domain hierarchy, canonical tag conflicts, hreflang tags, and Core Web Vitals report.
| Assignment Name | Submitted On | Score | Mentor Feedback | Reviewer |
|---|---|---|---|---|
| Assignment 15: Google Ads Campaign Architecture | 22 Sep 2026 | 96 / 100 | “Flawless negative keyword grouping and search query intent mapping!” | Adnan |
| Assignment 14: Meta Ads Retargeting Creative Hooks | 18 Sep 2026 | 88 / 100 | “Strong psychological hooks. Improve contrast on carousel slide 3.” | Sneha K. |
| Assignment 13: GA4 Custom DataLayer Event Tracking | 14 Sep 2026 | 94 / 100 | “Clean GTM trigger configuration with zero data loss.” | Adnan |
SpeakUp: Peer Discussions & Mentor Doubts
Ask questions, share breakthroughs, and get fast answers from verified instructors.
How do we handle cross-domain cookie tracking in GA4 after third-party cookie deprecation?
Adnan: Set up first-party custom domain mapping on Google Cloud Run with SS-GTM. Ensure FPID cookies are written via HTTP-Only response headers for maximum retention.
What is the optimal bid strategy for tCPA campaigns during cold traffic testing phase?
Teaching Assistant: Start with Highest Volume (Lowest Cost) until your ad set logs 30-50 conversions. Transitioning to Cost Cap prematurely throttles initial delivery.
Study Materials, E-Books & Reference Vault
Downloadable cheat sheets, lecture decks, raw datasets, and automation templates.
Enterprise SEO Audit Framework 2026
Complete 75-point technical audit checklist with Screaming Frog custom regex extractions.
GA4 Custom Regex & BigQuery SQL Queries
Pre-built SQL queries for multi-touch channel attribution and cohort retention modeling.
150 Proven Direct-Response Ad Copy Hooks
High-converting hooks for B2B LinkedIn carousels, Meta lead ads, and Google Search headlines.
Multi-Touch Attribution Raw Dataset (50K Rows)
Sample marketing touchpoints dataset for hands-on Looker Studio and Python machine learning labs.
Notification Center
Announcements from University Admin, TPO War Room, and Course Instructors.
New Masterclass Scheduled: Multi-Touch Attribution with BigQuery
Join us this Thursday at 4:00 PM for a hands-on live session deploying SQL attribution queries over 10M raw events.
Google Cloud & Razorpay Campus Drives Open for 1-Click Application
Your profile passed the neural eligibility filter (89% Readiness Index). You may dispatch your resume directly.
Student Portal Version 3.4 Deployed
Enhanced biometric logging sync, interactive curriculum playback, and instantaneous 1-click recruitment gateway are now online.
Placement Terminal & Career Acceleration
AI-verified resume index with verified eligibility for Tier 1 Marquee hiring rounds.
Google Cloud • Growth & Technical Marketing
📍 Bangalore / Hyderabad • Requirements: Distributed Systems, GA4, BigQuery
Razorpay • Senior Performance & Growth Marketer
📍 Bengaluru (Hybrid) • Requirements: Meta CBO, Paid Acquisition, CRO
Swiggy • Growth & User Retention Strategist
📍 Bangalore • Requirements: Lifecycle Funnels, Python Automation
Microsoft • Azure Cloud Solutions Architect
📍 Hyderabad / Noida • Requirements: Cloud Systems, Kubernetes, C#
Skill Mastery Matrix & Analytics
Real-time competency progression across practical assignments, lectures, and mock interviews.
Your institution already has a system. Ekuator helps it work as one.
Ekuator connects departments, student journeys and everyday workflows without forcing your institution into a rigid process.
Configure departments, programmes, roles, approvals, academic rules and student journeys tailored around the way your institution operates.
Use AI to assist with routine reviews, student risk signals, assignment feedback, communication and operational insights while keeping people in control.
Protect institutional and student information with role based permissions, activity records, controlled access and institution level data separation.
Start with what your institution needs. Expand when you are ready.
Activate priority modules today and build toward a connected campus without replacing every system at once.
Track each enquiry from first contact to confirmed admission. Manage ownership follow ups applications eligibility documents offers and enrollment from one workspace.
Deliver structured self paced learning alongside scheduled live classes recordings learning materials knowledge checks and progress tracking.
Track classroom and online attendance using configurable academic rules session participation and supported device or location integrations.
Collect submissions apply rubrics manage resubmissions and give students feedback they can act on.
Manage fee plans instalments invoices receipts concessions outstanding balances and collection follow ups with a complete transaction history.
Maintain a dependable student record across programmes batches departments documents academic status and communications.
Check completion requirements before issuing verifiable institution branded certificates with secure certificate identifiers.
Manage readiness employer opportunities eligibility interview stages offers and placement outcomes in one pipeline.
Give authorised teams reliable dashboards downloadable reports and audit ready records without disconnected spreadsheets.
Connect the tools you use.
Remove the gaps between them.
Ekuator can bring learning tools, meeting applications, forms, communication channels and approved data sources into one coordinated institutional workflow.
Questions institutional teams ask before implementation.
Everything you need to know about architecture, academic workflows, security, and rollout.